About ME

Hi, I’m Ainsley. I moved to the UK to work with Cadbury at the 2012 Olympic Games, fell in love with the energy and opportunity in London and never left!

Having benefited from coaching in my own corporate career, I’m a firm believer that it forms an important part of a holistic health and well-being strategy, both in our careers and personal lives.

Working in Senior and Director-level roles for a range of industry-leading companies including Starwood Hotels, The Vancouver and London Olympic Games and The Office Group has given me unmatched insight into the corporate world. I’ve collaborated closely with C-level executives to set and deliver strategy, aimed at sustainable growth and tangible success. I’ve mentored individuals and teams of up to 180 people to deliver exceptional results and have personally found huge fulfilment in being able to empower them to build the careers they want. I am also a committed volunteer coach with Smart Works, an organisation that helps disadvantaged women across the UK gain confidence, reach their potential and secure employment.

As a natural entrepreneur, I’ve launched two successful businesses of my own, received an MBA from Bayes Business School in 2015 and qualified as a coach in 2018.

In 2019 I had a baby and so I have first-hand experience of the challenges that can be associated with leaving a role pre-maternity leave and then returning afterwards.

My coaching practice is rooted in my core values of respect for myself and others, authenticity, harmony and growth. I have vast experience in the strategy, work and encouragement it takes to walk alongside people and businesses as they find alignment and make change. But most importantly, I really love what I do. Seeing people reach their potential and go after their goals really does excite and inspire me.

My work is practical, impactful and catered to each individual, group or business and their specific needs. I will support, challenge and encourage you to achieve results and celebrate your success and forward motion.

When I’m not coaching, I’m on Hampstead Heath with my family or trying to convince my friends to play a board game with me! I love to cook and try new recipes for the discerning tastes of my daughter and step-sons. I’ll take any opportunity I can to get back to Vancouver and LA where my West-Coast family are based, and my love of the sea and mountains can be truly fulfilled.

  • Coaching is a powerful form of personal and professional development, a future-focused, action-oriented practice. We work together in a trusting and safe environment to find clarity, evoke awareness and design actions to get the results that are most important to you. Coaching typically takes place over multiple sessions depending on the desired results, but even a single session can be impactful.

  • No, coaches and therapists are qualified to offer very different forms of support. There are certain things that therapists are better suited to helping you with and vice versa.

    Coaching is a goal and action oriented practice, often centred around career, work-life balance or big transitions. It will challenge behaviours and elicit focus, clarity and accountability. Coaches believe that the coachee is resourceful, creative and whole and has the answers they need within them, it’s our job to unlock this wisdom.

    Coaches should be certified/accredited to practise.

    Therapists are licensed and trained to address serious mental challenges. A therapist typically focuses on the present as well as the past, to support the client to find awareness and change behaviours. If you are facing issues around addiction, depression, trauma, mental health or anxiety - therapy could be a good option for you.

  • Just show up. If you have an idea of the change you’d like to see, that’s great but if not, we can work on that together. This is where the magic happens!

common questions about coaching

  • My role is to provide you with a safe and trusting environment to explore your current reality and what your next steps might be, whether short or long term. I’ll partner with you to provide the support and challenge necessary to get the results you would like to see. It’s a collaborative process and entirely confidential.

    Before we start we’ll have a complimentary introductory session, where we’ll discuss your goals, intended outcomes and how we would work together. We’ll also decide the cadence and approximate number of sessions we’ll need. As coaching is such a personal service it’s important that you and your coach are a good fit, so this session also gives us the opportunity to feel out whether we’ll be pushing towards the same goal rather than pulling in opposite directions. We’ll spend a good amount of time together over the next few weeks so mutual respect is important.

  • One of our first tasks will be to decide the outcomes you’d like to see in your career and yourself. Each time we meet, we’ll establish the goal for that session, which we’ll then revisit before we finish that day’s work. In addition to this, we’ll have a few check-in and reflection points along the way. This will allow us to make sure the goals you’re aiming for are still your priority and readjust if anything has changed along the way. And this does happen! When people are able to clarify what it is that they want, not what is expected of their role or position, then goals and aims can shift focus. This is good and exactly what we are aiming to work through.

If you have any further questions please don’t hesitate to get in touch with me here.